Business Case Studies,Marketing Strategies Case Study, Reliance JIO: Leadership Strategy in the Indian Telecom Sector

Code : MM0095

Year : 2025

Industry : -

Region : -

Teaching Note: Available

Structured Assignment : Not Available

A NOTE ON EV MARKET IN INDIA:

India’s EV market, though expanding, remained small in 2024, with EVs accounting for just 2.5% of monthly retail sales . One of the reasons for this was that charging infrastructure was growing at a slow pace – around 26,000 public charging points existed nationwide, with metros and highways better served than smaller cities,

THE TESLA WAR ROOM IN MUMBAI:

Wednesday, 9:10 a.m. The Mumbai, India team was packed into a glass-walled conference room. On the main screen sat a slide with six decision boxes: Price, Volume, Time-to-Impact, Brand, Policy Risk, Capex, the levers the team had to balance. Prashant faced the cross-functional team, let out a sigh, and asked: “What exactly do we tell HQ on Friday?”

EXHIBITS:

Exhibit I: Public EV Charging Points (India)
Exhibit II: Indirect Tax Snapshot on Passenger Vehicles (what drives on-road price)
Exhibit III: India’s Liberalized EV Manufacturing Policy (Mar 15, 2024)
Exhibit IV: Core EV Competitive Scenario
Exhibit V: EMI Calculation